Business Analyst

• Translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B customer lifecycles
• Define measurable KPIs, success metrics, and value frameworks that guide program decisions and implementation
• Partner with business stakeholders to articulate goals, identify opportunity areas, and prioritize activation use cases
• Develop detailed requirement documents, business rules, acceptance criteria, and operational workflows for AEP, AJO, and RTCDP use cases
• Document segmentation logic, audience frameworks, messaging triggers, and data dependencies
• Create measurement plans and reporting requirements that align with Adobe Analytics/CJA outputs
• Map business needs to platform features (AEP Real-Time CDP, AJO, CJA, AEM Assets, Marketo, Workfront)
• Work with data, engineering, and architecture teams to validate feasibility, clarify requirements, and ensure alignment across execution tracks
• Support backlog management with user stories and refinement for multi-solution Adobe programs
• Facilitate workshops, discovery sessions, and journey design sessions with client teams
• Ensure program cohesion and stakeholder clarity across delivery stages

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