Chief Marketing Officer

• Develop and execute Fanblast’s end-to-end marketing strategy — spanning brand, growth, sales enablement, and communications — to drive creator adoption, engagement, monetization, and awareness
• Oversee all marketing functions — brand/creative, social media, content, events, performance marketing, and partnerships — ensuring consistency and impact across every channel
• Shape and protect the Fanblast brand identity — defining the storytelling, design, and tone of voice that position Fanblast as the go-to tool for creators building deeper fan relationships
• Lead creator acquisition and growth campaigns across TikTok, Instagram, YouTube, search, and emerging platforms — blending cultural storytelling with performance marketing
• Partner cross-functionally with sales, product, and creator success teams to design creator-centric growth loops (referrals, collabs, community-led launches) and align marketing with company goals
• Build, lead, and scale a high-performing marketing team — while managing external agencies and fostering a culture of creativity, accountability, and results
• Define, track, and optimize key marketing KPIs — including creator sign-ups, retention, engagement, revenue, and LTV/CAC — using insights to refine strategy
• Act as a thought leader in the creator economy — keeping Fanblast ahead of cultural and digital trends, and strengthening its presence with creators, partners, and industry stakeholders

Chief Marketing Officer, CMO

Chief Marketing Officer, CMO