Marketing Program & Events Manager – Global
Blackline Safety
part-time
Posted on:
Location Type: Hybrid
Location: Calgary • 🇨🇦 Canada
Visit company websiteJob Level
SeniorLead
About the role
- Build and manage Blackline’s global events calendar — spanning trade shows, hosted events, partner activations, webinars, and integrated marketing programs.
- Partner with marketing, product, sales, and client success to align initiatives with strategic priorities, product launches, and regional growth plans.
- Collaborate with demand gen and brand teams to ensure events are part of larger programs that nurture leads, accelerate pipeline, and build awareness.
- Define success metrics by event type and audience, and ensure every program is designed to meet them.
- Own execution for high-impact events, from pre-show planning, promotion to post-event follow-up and nurture.
- Coordinate logistics, creative assets, demo units, content, speakers, staffing, shipping, etc.
- Create scalable playbooks and infrastructure that help regional marketers and sales teams execute repeatable, high-performing events.
- Partner with regional, product and brand marketing to design thoughtful webinars, product launches, and online campaigns that extend reach and impact.
- Ensure virtual events and programs support lead generation, engagement and customer success goals.
- Build toolkits and content templates that regional and partner teams can adapt by geography and audience.
- Support execution of key partner events and collaborate on co-marketing experiences.
- Define success metrics across event and programs.
- Own pre-event briefings and post-event recaps that communicate impact clearly and credibly to internal stakeholders.
Requirements
- 7+ years of B2B marketing experience with a focus on global events, field marketing, or integrated campaign execution
- Proven success executing complex events across multiple regions with diverse audiences and stakeholders
- Strong project management chops — able to manage budgets, timelines, vendors, and competing priorities with ease
- Experience supporting both commercial and customer-facing events across digital and physical formats
- High attention to detail — you sweat the small stuff but never lose sight of the big picture
- Clear communicator — you write great briefs, build strong decks, and can align cross-functional teams around a vision
- Data-driven mindset — you define impact up front and know how to measure what matters
- Experience working with cross-regional marketing teams and aligning with commercial stakeholders
- HubSpot, Monday.com, webinar tools (Livestorm) fluency a bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingevent executioncampaign executionproject managementbudget managementtimeline managementvendor managementdata analysislead generationsuccess metrics
Soft skills
attention to detailcommunicationcross-functional collaborationstrategic alignmentcreativityproblem-solvingorganizational skillsadaptabilityleadershipstakeholder management