Performance Marketing

• Develop and execute paid media strategies, analyzing and optimizing campaign performance, managing retargeting programs, and ensuring alignment with the buyer journey.
• Manage paid digital programs across LinkedIn, Google Ads, Demandbase, and G2, focusing on spend efficiency, performance, and measurable ROI.
• Execute and monitor comprehensive SEO strategies, including technical and on-page optimization (metadata, content, site tags), using tools such as SEMrush, Google Search Console, and GA4 to track performance and identify improvement opportunities.
• Monitor advertising spend versus budget and collaborate with internal and external partners to maximize return on ad spend (ROAS) and overall channel efficiency.
• Partner with Marketing Operations to build, launch, and measure campaigns in Marketo and Salesforce, ensuring accurate tracking, attribution, and data integrity.
• Analyze campaign data to measure performance, identify optimization opportunities, and provide regular reporting on pipeline impact, conversion rates, and ROI.
• Plan, execute, and optimize integrated demand generation campaigns that drive awareness, engagement, and pipeline growth across digital and offline channels.
• Collaborate with product marketing and content teams to align campaign strategy, messaging, and offers to buyer personas, industry verticals, and funnel stages.
• Stay informed on digital marketing advancements, including generative AI, predictive analytics, and automation, and recommend strategies to enhance campaign effectiveness and scalability.

Demand Generation Manager – Paid Media

Paid Media Manager

Google Ads & SEO Manager

Performance Marketing Manager – Emerging Media, Channel Innovation

Paid Media Strategist

Senior Manager, Demand Generation, Marketing Operations