Senior Manager, Partner Marketing
Benepass
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $170,000 per year
Job Level
Senior
About the role
- Own marketing strategy and execution for Strategic Alliances, our highest-impact partner channel
- Build scalable co-marketing programs across webinars, content, email, partner toolkits, and field activations
- Develop messaging and enablement materials that brokers use in employer conversations
- Increase partner engagement, education, and influence within our top alliance relationships
- Support co-marketing and partner activation for Benepass’s existing enterprise HCM partnership (wellness-focused)
- Collaborate with Strategic Alliances and Product Marketing to ensure consistent, compelling positioning within the HCM ecosystem
- Drive awareness and adoption of co-marketed programs within target accounts
- Support vendor + affiliate partnerships that power Benepass’s Explore module
- Produce co-marketing campaigns, category education, and B2C-style activation programs
- Drive the role’s core KPI: partner-sourced and partner-influenced pipeline creation
- Build visibility, reporting, and analytics around partner program performance
- Partner closely with Marketing, Strategic Alliances, Sales, Business Development, Customer Success, and the broader marketing organization
- Ensure partner programs are aligned with GTM priorities and well-communicated internally
Requirements
- 5-7 years experience in partner marketing, alliances marketing, consultant relations, or demand gen roles with partnership exposure
- Experience in the benefits industry, HR tech, digital health, navigation platforms, or brokerage/consulting
- Deep understanding of how brokers/consultants influence employer benefits decisions
- Proven ability to create co-marketing programs that generate measurable pipeline
- Ability to operate across strategy, execution, messaging, enablement, and events
- Strong project management, communication, and cross-functional collaboration skills
- Comfort working in a high-autonomy, fast-paced, growth-stage environment
Benefits
- 95% coverage of medical, dental, and vision
- $250 WFH setup
- $150/month cell phone + internet
- $100/month Wellness
- Flexible PTO
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
partner marketingalliances marketingdemand generationco-marketing programspipeline creationproject managementmessagingenablementevent management
Soft skills
communicationcross-functional collaborationstrategic thinkingadaptabilityproblem-solving