Brand Manager
Bel
full-time
Posted on:
Location Type: Office
Location: Braine-l'Alleud • 🇧🇪 Belgium
Visit company websiteJob Level
JuniorMid-Level
About the role
- Contribute to the definition of Boursin brand strategy
- Be in charge of the full development of key projects
- Generate additional volumes, turnover and margin
- Lead the full consumer activation plan
- Advocate for consumers
- Define with the Marketing Manager the long-term brand strategy and its translation into growth pillars
- Recommend and put in place the necessary marketing activities based on data's
- Define business objectives
- Owner of portfolio strategy
- Contribute to definition of business objectives
- Lead the perfect execution of the activities
- Define the media and digital strategy for the Brand
- Assure clear briefing of partners
- Identify and implement on-point communications and activations
- Define the touchpoint mix and the campaigns
- Owner of the A&P (budget)
- Define the best allocation of spending's to achieve the business objectives
- Elaborate and control the budget dedicated to brand activation
- Analyse consumer and market data (Nielsen, GfK, Ipsos) for the brand and competition
Requirements
- Master Degree in Marketing
- Minimum 2 years of relevant professional experience within complex and international organizations (preferably FMCG)
- Performance and market dynamic analysis incl trends definition
- Portfolio and brand strategy
- Business development and annual brand plan delivery
- Orchestration, amplification and optimization of brand campaigns
- Delivery of integrated communication content and assets
- Management and delivery of a positive innovation pipeline
- Business acumen & marketing skills
- Ability to process large amount of data inc. financial data
- Familiar with panel analysis (Nielsen, GFK)
- Ability to manage stakeholders across entities and functions
- Entrepreneurial spirit and team player
- Ability to manage innovation and renovation projects with respect of lead times
- Creative and open-minded
- Ability to drive the growth of brand equity
- Expertise in touchpoint’s requirements, potential ROI and targeting
- Ability to lead brief development and develop visual assets
- Ability to build omnichannel activations
- Fluent in Dutch, and English, French is a solid plus.
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisportfolio strategybrand strategybusiness developmentmarketing activitiesconsumer activationbudget managementcampaign executionomnichannel activationspanel analysis
Soft skills
entrepreneurial spiritteam playercreativeopen-mindedstakeholder managementcommunicationleadershiporganizational skillsanalytical thinkinginnovation management
Certifications
Master Degree in Marketing