Regional Sales Manager
Beekeeper's Naturals
full-time
Posted on:
Location Type: Hybrid
Location: St. Louis • Kansas, Montana • 🇺🇸 United States
Visit company websiteJob Level
Junior
About the role
- Responsible for managing and growing assigned territory by increasing product volume, expanding distribution, and establishing relationships with key retailers, wholesalers, and distributors
- Execute sales strategies to increase product sales, expand distribution, and add new retail/wholesale partners
- Grow volume and distribution across wholesalers, sub-distributors, DSDs, and alcohol beverage networks
- Identify and visit key specialty accounts within the assigned territory to drive product placement and promotional activity
- Ensure strong in-store execution of product positioning, shelf space, pricing, and merchandising
- Drive retailer engagement through product education, category insights, and promotional support
- Implement trade marketing and branding initiatives, ensuring maximum visibility and consumer awareness
- Develop deep relationships with distributor sales teams and retail partners, ensuring alignment on sales goals
- Attend distributor sales meetings and kickoff events to support DSD expansion and retail growth
- Work collaboratively with sales and marketing teams to execute high-impact trade programs
- Conduct SWOT and territory analyses to identify growth opportunities and inform decision-making
- Track sales data, monitor market trends, and adjust strategies accordingly
- Consistently communicate plans, results, and insights to leadership, using data-driven recommendations
- Drive trial and consumer engagement through retail sampling, event activations, and targeted brand initiatives
- Represent the brand at trade shows, industry events, and retailer training sessions
- Engage in community-building efforts that increase product awareness and drive pull-through demand
Requirements
- 1-3 years of field sales experience, preferably in CPG, spirits, tobacco, or consumer electronics
- Experience selling into convenience, food service, or supplement distribution is a plus
- Strong understanding of DSD sales models, wholesaler networks, and independent retailer operations
- Proficiency in sales technologies, CRM software, and data analytics tools
- Ability to thrive in a fast-moving, startup-like environment while balancing strategic and tactical responsibilities
- Excellent relationship-building and negotiation skills
- Bachelor’s degree or equivalent experience preferred
Benefits
- Full medical benefits are provided as part of this role
- Options/equity will be provided to suitable candidates after completion of the first 90 days
- Opportunity for advancement in role, function, and pay
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
field sales experiencesales strategiestrade marketingSWOT analysisdata-driven recommendationsretail samplingevent activationspromotional supportproduct educationcategory insights
Soft skills
relationship-buildingnegotiation skillscommunication skillscollaborationstrategic thinkingtactical executionadaptabilitycommunity-buildinginsight sharingleadership