Marketing

• Build, execute, and continuously optimize multi-channel retention strategies across email, SMS, loyalty, and lifecycle programs to increase repeat purchase, customer lifetime value (LTV), and overall engagement.
• Develop innovative, testable creative concepts informed by email and SMS trends, competitive analysis, and brand storytelling needs.
• Own the strategy and optimization of CRM and lifecycle flows tailored to hair-extension consumer behaviors, including education-driven journeys, replenishment cadences, care/maintenance content, and professional vs. consumer segmentation.
• Lead customer journey mapping initiatives to ensure personalized, consistent, and high-impact communication across every stage of the customer lifecycle.
• Oversee end-to-end campaign development: strategy, segmentation, briefing, QA, deployment, and performance reporting.
• Manage the email/SMS content calendar across BIG’s Keystone brands, ensuring alignment with launches, promotions, product education, and retention objectives.
• Build and manage a test-and-learn framework that includes structured A/B testing, experimentation roadmaps, and personalization strategies to improve channel performance.
• Own key CRM and retention KPIs, including repeat purchase rate, LTV, cohort performance, churn, list growth, deliverability, and channel revenue contribution.
• Produce weekly, monthly, and quarterly dashboards with actionable insights and strategic recommendations to inform broader marketing decisions.
• Partner cross-functionally with Creative, E-commerce, Paid Media, Product Education, and Brand teams to ensure cohesive messaging and a seamless customer experience.
• Collaborate with external technology partners and platforms to implement new capabilities and stay ahead of CRM and retention best practices.

Senior Manager, Retention Marketing

Senior Manager, Marketing Planning and Strategy

Marketing Coordinator

Senior Global Partner Marketing Manager

Senior Marketing Specialist

Marketing Manager