Marketing

• Develop and Execute Regional Market Strategy: Craft and communicate a clear, customer-facing vision for Pharmacy Automation in the US region across all customer segments
• Identify and prioritize growth opportunities within key customer segments
• Ensure quality lead generation to drive commercial success for our sales teams
• Partner closely with other teams across the organization: Sales, Upstream Marketing, Commercial Operations and Customer Service
• Design and drive a holistic omnichannel marketing strategy that combines high quality lead generation with latest technologies
• Plan, organize, and execute participation in industry trade-shows and events
• Lead product launches, ensuring excellence in execution and market adoption
• Define compelling value propositions that address clinical, operational, and financial benefits
• Create annual marketing plans that are aligned with strategic objectives and stakeholders
• Lead the development of market insights to capture the voice of the customer, competitive intelligence, and emerging trends
• Build and mentor a high-performing regional marketing team.

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