Brand Manager, Purchasing, Marketing
BAUHAUS Deutschland
full-time
Posted on:
Location Type: Office
Location: Mannheim • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Manage and further develop our BAUHAUS private label brands, from concept and product launch through ongoing optimization
- Ensure that our brands stand out in the market and delight our customers
- Develop and implement sustainable brand strategies for our BAUHAUS private labels
- Conduct continuous market, competitor and trend analyses to identify new product opportunities
- Select, evaluate and negotiate with national and international suppliers
- Develop packaging designs and ensure a compelling brand presence at the point of sale
- Plan and manage marketing campaigns and communication activities to strengthen brand awareness
- Define relevant KPIs, monitor performance and derive actionable recommendations for optimization
Requirements
- University degree in Business Administration with a focus on Marketing, or a comparable qualification
- Professional experience in brand management, product management or procurement, ideally with private label brands in the consumer goods or retail sector
- Strong analytical and strategic thinking skills
- Excellent communication and presentation skills and confident in negotiations
- Creativity, an eye for trends and a strong team spirit
Benefits
- Attractive compensation, stability and job security
- Flexibility for a good work–life balance: option for mobile working, flexible working hours outside core hours, 30 days vacation plus up to 12 additional unpaid leave days
- State-of-the-art work environment on the BAUHAUS Campus: flexible workspaces with modern equipment, on-site BAUHAUS restaurant and bistro, and BAUHAUS daycare
- Personal development: we promote personal and professional growth, including training opportunities through the BAUHAUS Academy
- Employee benefits: shopping discounts via the BAUHAUS employee card, Corporate Benefits, company pension scheme and much more
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand managementproduct managementprocurementmarket analysiscompetitor analysistrend analysisKPI definitionperformance monitoringpackaging designmarketing campaign management
Soft skills
analytical thinkingstrategic thinkingcommunication skillspresentation skillsnegotiation skillscreativityteam spirit
Certifications
university degree in Business Administrationqualification in Marketing