Performance Marketing

• Responsible for campaign campaign development, stewardship, optimization, and reporting within various platforms, such as Facebook/Instagram, Pinterest, Twitter, Snapchat, etc.
• Builds relationships and maintains ongoing communications with media representatives.
• Integral activation lead in key client communication.
• Present at all key client presentations and meetings.
• Designs optimal buys in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery and vendor agreements.
• Keeps a pulse on all media buys and is ultimately responsible for the post-buy results and ongoing reporting.
• Updates Supervisor on status of current accounts on an ongoing basis and elevates and issues in a timely manner.
• Responsible for overseeing all campaign tracking set-up and implementation before launch of a campaign, with support from Ad Operations.
• Oversees creation of all reporting dashboards and is integral in presentations to clients on an ongoing basis.
• Lead in collaboration with finance team members to resolve media billing issues.
• Ensures strict adherence to client budgets while meeting client objectives.
• Stays current on all media trends and opportunities in the industry.

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