Head of Marketing
Bariendo
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $180,000 - $220,000 per year
Job Level
Lead
About the role
- Lead all paid acquisition efforts and manage our digital marketing agency across Meta, Google, YouTube, and more.
- Build, manage, and optimize a $5M+ annual performance budget with clear accountability to CAC, ROAS, and patient volume targets.
- Own attribution, funnel performance, and forecasting; turn insights into action.
- Develop and execute the full marketing strategy across paid, owned, and earned channels.
- Build and scale lifecycle programs: email, SMS, retargeting, and content journeys.
- Map and continuously refine the full patient journey, from awareness through retention and referral.
- Own website optimization, CRO, landing page testing, and demand-generation creative.
- Build and manage our patient ambassador program, ensuring patient stories drive referrals, credibility, and community.
- Oversee influencer, affiliate, and PR strategies to amplify reach and trust.
- Work directly with patients, press, creators, and partners.
- Oversee all content marketing: SEO, organic social, educational content, blog, and email.
- Shape brand narrative across channels and ensure medical accuracy with warmth and accessibility.
- Lead creative development and manage agencies, freelancers, and vendors.
- Balance brand-building with measurable performance outcomes.
- Lead and grow a small team; oversee agency partners and contractors.
- Collaborate closely with clinical, operations, growth, and product teams.
- Bring a systems mindset to measurement, experimentation, reporting, and optimization.
Requirements
- 7-15+ years of marketing experience with at least 3+ years leading performance marketing at a consumer health, wellness, or clinical brand.
- Demonstrated success owning an entire marketing engine E2E, including paid acquisition, lifecycle, content, PR/influencers, and brand.
- Deep expertise managing multi-million-dollar performance budgets and hitting aggressive CAC/ROAS targets.
- Strong quantitative mindset - able to use data, experimentation, and dashboards to drive decisions.
- Experience managing teams, agencies, creators, and cross-functional partners.
- Comfortable working with patient stories, health-focused messaging, and regulated-ish environments.
- Ability to simplify clinical/medical topics into compelling, conversion-friendly content.
- Track record of building predictable, scalable funnels in a consumer environment.
- Familiarity with creative testing frameworks used by performance agencies preferred.
- Background in a high-growth and/or early stage startup or multi-location healthcare business preferred.
Benefits
- Competitive salary with equity in a high growth, seed-stage startup
- Comprehensive health benefits (medical, dental, vision)
- 11 paid holidays, 15 personal vacation days, 10 wellness days
- Hybrid work, 3 days in-office 2 days remote
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingdigital marketingbudget managementCROSEOcontent marketingemail marketingSMS marketingdata analysisfunnel optimization
Soft skills
leadershipcollaborationcommunicationcreativityquantitative mindsetstrategic thinkingteam managementstorytellingadaptabilityproblem-solving