Back Market

Senior Performance Art Director

Back Market

full-time

Posted on:

Location Type: Hybrid

Location: Paris • 🇫🇷 France

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Job Level

Senior

About the role

  • Lead the visual direction and execution of paid social and performance ad campaigns
  • Design and produce a consistent flow of creative assets
  • Collaborate closely with Performance & Engagement Marketing team to understand goals
  • Bridge Brand & Performance: ensure every asset converts and feels on-brand
  • Experiment and learn: build creative testing roadmaps and turn insights into creative opportunities
  • Ensure creative output is both on-brand and conversion-oriented
  • Champion performance creative as part of the brand storytelling ecosystem
  • Partner with external creators to push creative boundaries
  • Elevate Back Market’s brand impact globally through crafted, breakthrough creative
  • Long-term goal: define and develop a distinct visual world and social identity

Requirements

  • Fluent english is mandatory
  • 8+ years of experience in art direction, design leadership, or a related field
  • Proven experience crafting and scaling high-performing and high-quality creative assets for social ads
  • Deep understanding of social platform best practices, trends, and formats
  • Strong grasp of creative testing methodologies, A/B testing, and using performance metrics to inform creative decisions
  • Strong design leadership mentality, with the ability to mentor, guide, and elevate creative teams
  • Strategic mindset, and strong communication skills to align brand storytelling with business goals
  • Mastery of design tools (Adobe Creative Suite, Figma, etc.)
Benefits
  • Flexible work arrangements
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
art directiondesign leadershipcreative asset productionA/B testingperformance metrics analysiscreative testing methodologiessocial ad designbrand storytelling
Soft skills
strategic mindsetstrong communication skillsmentoringcollaborationcreative problem-solving