Chief Marketing Officer

• Implement HubSpot Marketing Hub, establishing structured lead capture, scoring, nurture automation, and performance reporting integrated with Salesforce and Outreach.
• Define lead-lifecycle processes, data standards, and campaign attribution models.
• Deploy ZoomInfo (or similar) for segmentation and enrichment.
• Deliver clear dashboards and marketing performance visibility to the Leadership Team.
• Own and deliver the marketing-sourced pipeline target of 40–50 percent of new ARR.
• Develop and execute multi-channel programs across LinkedIn, Google Ads, webinars, email nurtures, ABM, and remarketing.
• Expand beyond reactive inbound traffic to proactive top-of-funnel generation.
• Work closely with Regional Managers and BDRs to ensure lead quality, follow-up discipline, and feedback loops.
• Elevate Avolution’s profile within enterprise-architecture, IT-strategy, and digital-transformation markets.
• Lead analyst-relations programs (Gartner, Forrester, InfoTech) and manage major submissions.
• Oversee global content creation — whitepapers, case studies, ROI tools, videos, and campaign assets — ensuring consistent messaging and visual identity.
• Own the marketing-technology stack (HubSpot, Salesforce, ZoomInfo (or similar), Outreach, LinkedIn Campaign Manager).
• Embed a data-driven operating rhythm with quarterly marketing performance reviews.
• Maintain clean, enriched contact data across all regions and ensure reliable reporting for decision-making.
• Lead, coach, and develop the five-person marketing team.
• Partner with Regional Managers to localise ABM campaigns.
• Collaborate with Product on launches, messaging, and enablement.
• Actively contribute to company-wide planning and execution as a member of the Leadership Team.

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