SEO Marketing

• Lead SEM strategy development and execution across assigned client brands
• Oversee campaign builds, QA, launches, pacing, and optimization in Google Ads, Microsoft Ads, and Search Ads 360
• Develop keyword and audience strategies, competitive blunting, ad copy testing frameworks, and optimization roadmaps
• Translate complex performance data into actionable insights and present results and recommendations to clients
• Partner with analytics to define KPIs, measurement frameworks, and custom dashboards
• Manage 1–2 direct reports, providing coaching, feedback, and performance management
• Collaborate with creative, media, and account teams to ensure SEM is fully integrated into omnichannel programs
• Stay ahead of platform updates, beta opportunities, and emerging trends, sharing innovations with the broader team
• Ensure accuracy and compliance with MLR/PRC processes across all SEM deliverables
• Support the Director of SEM in refining processes, developing best practices, and evolving the agency’s SEM capability.

Supervisor, Search Engine Marketing

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