Salary
💰 $87,400 - $150,700 per year
Tech Stack
PythonSparkSQLTableau
About the role
- Drive analytics and strategy to support AEX's marketing efforts
- Measure the impact of campaigns and make recommendations to increase growth
- Define metrics and visualizations to report on awareness and adoption of key products and solution offerings
- Collaborate with AEX Marketing teams to design testing strategies and metrics (KPI and secondary)
- Analyze marketing programs and field engagement tactics to determine effectiveness in growing engagement, product adoption and retention
- Provide ad hoc reports to AEX business partners
- Become a subject matter expert on marketing and product usage data and lead the data effort to build user behavior-based segmentation
- Query and transform data residing in large, unstructured databases for analysis purposes
- Validate and analyze the accuracy of account, contact, license and product usage data
Requirements
- Bachelor's degree in a quantitative field like Mathematics, Statistics, Data Science, Physics, or Economics
- 2+ years of experience in marketing analytics for a consumer brand and/or a B2B brand
- Prior experience in email/digital Marketing analytics
- Strong SQL skills and some programming or scripting skills (Python, Spark, etc.)
- Experience with statistical analysis programs (SAS, SPSS, R, etc.) and Advanced Analytics techniques (segmentation, clustering, etc)
- Experience with data visualization tools such as PowerBI, Looker, Tableau, etc. and prior experience in dashboarding
- Critical thinker who is not afraid to ask questions and challenge status quo
- Ability to take analysis and communicate key findings or learnings in impactful way.
- Sound business judgment; strategic and analytical capabilities
- Annual cash bonuses
- Commissions for sales roles
- Stock grants
- Comprehensive benefits package
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SQLPythonSparkSASSPSSRdata visualizationsegmentationclusteringdashboarding
Soft skills
critical thinkingcommunicationstrategic thinkinganalytical capabilitiesbusiness judgment