Director, Partner Marketing
AuditBoard
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $168,000 - $252,000 per year
Job Level
About the role
- Define our strategy and lead GTM planning and launch execution for new joint solutions, integrations, and partner programs as a cross-functional partner to Product, Sales, Partner Management, and Client Success.
- Define the joint value proposition, messaging, and positioning for our most strategic partnerships and integration solutions across the Internal Audit and Regulatory Compliance market.
- Create a true process and program for marketing to partners’ clients and to partners’ employees in an effort to massively increase the penetration rate into these partner firms. Own the relationship with our partners’ marketing teams to execute on these efforts.
- Act as the internal and external expert on the competitive advantages and use cases enabled by our partner ecosystem, ensuring all teams understand the "better together" story.
- Act as a strategic thought partner with our Partner Sales and Alliances teams to build the playbooks, joint content, training, and resources necessary to improve partner sales productivity and increase win rates.
- Develop messaging, joint presentations, solution briefs, and other content that serves as the foundation for co-marketing campaigns, partner-facing enablement, and joint analyst relations.
- Help direct our partner competitive intelligence program to ensure the team can communicate our differentiation against competitive ecosystem offerings and identify white space for future joint innovation.
- Work closely with the demand generation team to design compelling co-marketing campaigns that drive pipeline with prospects, customers, and partners.
- Lead quarterly business review (QBR) reporting for the Partner ecosystem, distilling business insights for leadership, and driving cross-functional strategic initiatives to accelerate ecosystem-driven product growth.
- Lead, motivate, and mentor a highly-talented team focused on partner marketing and enablement.
Requirements
- 7+ years of Partner Marketing, Alliance Marketing, or Product Marketing experience at a rapidly scaling global B2B SaaS company; preference for prior experience working directly with professional services companies (GSIs)
- Proven experience translating technical integrations into clear, value-based business messaging for partners and compelling joint GTM campaigns.
- Ability to span both strategy and execution as the leader of a critical, high-visibility team.
- Deep understanding of sales enablement within a partner-influenced motion, including creating joint pitch decks, playbooks, and training materials.
- Ability to think creatively to solve problems, build new processes in a high-growth environment, and collaborate effectively across multiple internal teams (Product, Sales, Marketing) and external partners.
- Sincere interest in customer impact, constant innovation, and personal improvement.
Benefits
- Live your best life (LYBL)! $200/mo for anything that enhances your life
- Remote and hybrid work options, plus lunch in the Cerritos office
- Comprehensive employee health coverage (all locations)
- 401K with match (US) or pension with match (UK)
- Competitive compensation & bonus program
- Flexible Vacation (US exempt & CA) or 25 days (UK)
- Time off for your birthday & volunteering
- Employee resource groups
- Opportunities for team and company-wide get-togethers!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Partner MarketingAlliance MarketingProduct MarketingSales EnablementGTM CampaignsTechnical IntegrationsJoint Pitch DecksPlaybooksTraining MaterialsCo-Marketing Campaigns
Soft Skills
LeadershipMentoringCreative Problem SolvingCollaborationStrategic ThinkingCommunicationRelationship ManagementProcess DevelopmentCross-Functional TeamworkCustomer Focus