Senior Director, Marketing
Newfire Global Partners
AEO – Marketing Strategy Lead
ATAK Interactive
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop **integrated marketing strategies** across **AEO, SEO, and Paid Media** that drive inbound lead generation and long-term visibility.
- Design frameworks that align **organic search, AI-driven discovery, and paid acquisition** into one seamless funnel.
- Educate and guide clients on how **AI changes discovery** — and how structured content, authority signals, and entity optimization improve visibility across AI platforms.
- Create modern **lead generation playbooks** that map content, targeting, and automation strategies to each stage of the buyer journey.
- Lead internal and client strategy sessions that connect marketing performance with business outcomes.
- Build strategies that increase brand presence across **AI engines and search ecosystems** (Google SGE, ChatGPT, Gemini, Perplexity, Copilot).
- Integrate **semantic SEO**, **structured data**, and **entity mapping** to enhance AI and search visibility.
- Develop reporting methods for **AI visibility**, **answer citations**, and **generative inclusion rates**.
- Stay ahead of emerging trends in **AEO, GEO, and Search Marketing 2.0** — turning insights into actionable client strategies.
- Partner with paid media specialists to align **search, social, and retargeting campaigns** with AEO and SEO goals.
- Develop **cross-channel demand generation frameworks** that blend brand storytelling with data-driven targeting.
- Ensure clients’ lead gen funnels are optimized from awareness to conversion — across **Google, Meta, LinkedIn**, and AI ecosystems.
- Guide testing and measurement strategies that connect creative, landing page experience, and AI visibility into one growth narrative.
- Serve as the **strategic lead** on key client accounts, translating insights into executive-ready recommendations.
- Lead workshops on **AI search visibility, lead gen strategy, and performance integration**.
- Deliver strategic reports that blend traditional marketing KPIs (MQLs, CAC, ROAS) with emerging metrics (AI inclusion rate, entity authority lift, share of generative voice).
- Build long-term partnerships rooted in education, innovation, and measurable growth.
- Partner with ATAK’s SEO, Paid Media, and Content teams to build unified client roadmaps.
- Mentor specialists in AEO strategy, structured data, and AI-driven visibility techniques.
- Test emerging tools, data layers, and automation workflows that enhance client performance.
Requirements
- 5+ years experience in **marketing strategy, SEO, or growth leadership**, ideally within an agency or consulting environment.
- Deep understanding of how **AI and generative tools** are transforming **search, visibility, and lead generation**.
- Proven ability to develop multi-channel strategies that blend **SEO, AEO, and Paid Media** to drive qualified leads.
- Working knowledge of:
- - **Google Ads, LinkedIn Ads, Meta Ads**
- - **Structured data, schema, and Knowledge Graph optimization**
- - **Analytics tools** (GA4, Looker Studio, Databox, HubSpot, Salesforce)
- 3+ years experience at a Marketing Agency
- Analytical, strategic, and creative — able to connect insights from AI and search data to real business impact.
- Excellent communication and client leadership skills.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
integrated marketing strategiesAEOSEOPaid Mediasemantic SEOstructured dataentity mappinglead generation playbooksmulti-channel strategiesanalytics tools
Soft skills
analyticalstrategiccreativeexcellent communicationclient leadershipmentoringguidingeducatingcollaboratingleading workshops
