Product Marketing

• Drive Sadie’s day-to-day marketing across content, email, website, social, and outreach
• Build clear messaging and positioning for dealership GMs, service directors, and owners
• Collaborate closely with founders, sales, and product on GTM and lead generation
• Design visual content (graphics, product visuals, ads, social assets) using tools like Figma/Canva
• Create written content: LinkedIn posts, product explainers, case studies, landing pages, emails
• Manage the Sadie website (Framer is a must)
• Create or edit short-form video content using AI or lightweight tools (product demos, social clips)
• Own Sadie’s social presence, especially LinkedIn (organic + paid campaigns)
• Plan, write, design, and run email campaigns (newsletters, sequences, product updates)
• Manage CRM and email tools (HubSpot, Mailchimp, Apollo, or similar)
• Track email performance and iterate quickly
• Run growth experiments to drive awareness and inbound leads
• Build and optimize outreach sequences (email, LinkedIn, video)
• Execute multi-channel campaigns and double down on what works
• Drive organic discovery through content, SEO, and targeted outreach
• Support product launches with messaging, visuals, and distribution plans
• Translate features into compelling stories for dealership teams
• Collaborate with product to understand updates and shape communication
• Track and analyze key performance metrics (GA4, LinkedIn analytics, email metrics)
• Use insights to improve content, campaigns, and funnel performance

AI Product Marketing Manager

Growth – GTM Manager