Ecommerce

• Responsible for ecommerce merchandising strategy, including promotional strategy, discount laddering, product journey, and successful promotional campaign performance across all marketing channels.
• This role is responsible for developing data-driven eCommerce shopping and user experience initiatives across the entire customer journey, driving high-value customers to contribute to both New Customer AOV and total LTV.
• The eCommerce Merchandising Manager spearheads the omnichannel retail promotional process from ideation through analysis.
• This role will utilize web analytics, A/B experimentation, pricing psychology, discount laddering, and bundling opportunities to play a pivotal role in the evolving marketing strategy.
• Strategize and manage the company promotional calendar for onsite, SDR, email, paid media, influencer and affiliate offers on a quarterly basis.
• Ensure accuracy and completion of all onsite promotions and special offers.
• Ideate new A/B experiments with a primary emphasis on improving Revenue per User (RPU), new customer AOV and capitalizing on new merchandising opportunities.
• Lead the cohesive, cross-channel creative strategy for promotional campaigns from concept to completion, including ideation of themes, creating, redesigning, reviewing, approving and revising copy, and reviewing all creative assets utilized across all channels.
• Responsible for all on-site product and bundle launches on nasm.org and afaa.com, including but not limited to: Defining product positioning, promotional strategy, and any upsell and/or bundle opportunities.
• Managing all e-Commerce updates related to launch, including Product Description Page (PDP) content, navigation updates, development needs, promo code management, and cross-channel impact SKU importation and management.
• Organizing both internal and external QA.
• Own product launches and any post-launch action items.
• Reporting on product performance, with a strong emphasis on improving web AOV, new customer AOV, and product mix, to measure effectiveness and strategize additional optimization opportunities.
• Analyze data, including but not limited to web analytics, heatmaps, and session recordings. Utilize analytics to inform on-site marketing strategy, optimize sales and provide a seamless customer purchase journey.
• Direct Merchandising and Promotional Specialist to execute on the merchandising and promotional vision through promotional review meetings and weekly 1:1’s.
• Supervise vendors to ensure all 3rd party managed on-site marketing messaging is consistent, effective, and accurate.
• Review, manage, and prioritize incoming promotion and merchandising requests from other departments.
• Identify new ways to promote special offers on-and-off-site, continuously testing and optimizing to maximize sale potential.

Ecommerce Merchandising Manager

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