Ascend Learning

Ecommerce Merchandising Manager

Ascend Learning

full-time

Posted on:

Location Type: Remote

Location: Remote • Illinois, Texas • 🇺🇸 United States

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Job Level

SeniorLead

Tech Stack

AEMMagentoTableau

About the role

  • Responsible for ecommerce merchandising strategy, including promotional strategy, discount laddering, product journey, and successful promotional campaign performance across all marketing channels.
  • Develop data-driven eCommerce shopping and user experience initiatives across the customer journey, driving high-value customers to contribute to both New Customer AOV and total LTV.
  • Spearhead the omnichannel retail promotional process from ideation through analysis.
  • Utilize web analytics, A/B experimentation, pricing psychology, discount laddering, and bundling opportunities to play a pivotal role in the evolving marketing strategy.
  • Strategize and manage the company promotional calendar for onsite, SDR, email, paid media, influencer and affiliate offers on a quarterly basis.
  • Ensure accuracy and completion of all onsite promotions and special offers.
  • Ideate new A/B experiments with a primary emphasis on improving Revenue per User (RPU), new customer AOV and capitalizing on new merchandising opportunities.
  • Lead the cohesive, cross-channel creative strategy for promotional campaigns from concept to completion, including ideation of themes, creating, redesigning, reviewing, approving and revising copy, and reviewing all creative assets utilized across all channels.
  • Responsible for all on-site product and bundle launches on nasm.org and afaa.com, including defining product positioning, promotional strategy, and upsell and/or bundle opportunities.
  • Manage all e-Commerce updates related to launch, including Product Description Page (PDP) content, navigation updates, development needs, promo code management, and cross-channel impact SKU importation and management.
  • Organize both internal and external QA.
  • Own product launches and any post-launch action items.
  • Report on product performance, focusing on improving web AOV, new customer AOV, and product mix, to measure effectiveness and strategize additional optimization opportunities.
  • Analyze data, including web analytics, heatmaps, and session recordings. Utilize analytics to inform on-site marketing strategy, optimize sales and provide a seamless customer purchase journey.
  • Direct Merchandising and Promotional Specialist to execute on the merchandising and promotional vision through promotional review meetings and weekly 1:1’s.
  • Supervise vendors to ensure all 3rd party managed on-site marketing messaging is consistent, effective, and accurate.
  • Review, manage, and prioritize incoming promotion and merchandising requests from other departments.
  • Identify new ways to promote special offers on-and-off-site, continuously testing and optimizing to maximize sale potential.

Requirements

  • Bachelor’s degree required, preferably in marketing, business, or equivalent work experience
  • 7+ years’ experience in e-Commerce marketing, merchandising, and/or website management
  • 5+ years of Managing eCommerce promotions and onsite merchandising, including discount/pricing sensitivity analysis
  • Project management experience, proven experience working across departments and coordinating many moving pieces to get a promotion launched
  • Effective and efficient use of platforms and tools to do the job which includes but are not limited to, Adobe Commerce and AEM, Wrike, Sitefinity, Magento, Ensighten, Hotjar, Google Analytics, Dynamics 365, Tableau, Teams, SharePoint, Jira, Confluence, Figma, Outlook, Word, Excel, PowerPoint, Visual Studio Code, Photoshop, Illustrator, Acrobat, XD, IDE or text editor experience, Hubspot, Google Tag Manager, Optimizely and web language such as HTML, JSON and CSS
Benefits
  • Flexible and generous paid time off
  • Competitive medical, dental, vision and life insurance
  • 401(k) employer matching program
  • Parental leave
  • Wellness resources
  • Charitable matching program
  • Hybrid work
  • On-site workout facilities (Leawood, Gilbert, Burlington)
  • Community outreach groups
  • Tuition reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
eCommerce marketingmerchandisingwebsite managementdiscount/pricing sensitivity analysisA/B experimentationdata analysisweb analyticsproduct positioningpromotional strategycustomer journey optimization
Soft skills
project managementcross-department collaborationcreative strategyleadershiporganizational skillscommunicationproblem-solvinganalytical thinkingstrategic thinkingvendor management