Marketing

• Manage, mentor, and develop two Associate Managers focused on LATAM and APAC campaigns, fostering growth and accountability
• Expand and scale the team over time to meet international growth needs
• Build a strong, collaborative team culture that balances regional independence with shared global frameworks
• Provide coaching on campaign strategy, execution, and measurement to strengthen team capabilities
• Define and lead the international integrated marketing strategy with a focus on scalable frameworks, infrastructure, and repeatable processes
• Oversee expansion efforts into high-growth LATAM and APAC markets while ensuring continued support for established EMEA partners
• Identify new market opportunities and design tailored campaign strategies to accelerate adoption and revenue growth
• Establish structured processes for campaign development, execution, and reporting across regions
• Oversee development of co-branded, full-funnel campaigns with reseller partners, enabling scalable lead generation and nurturing strategies
• Support optimization of partner-led events and digital campaigns, ensuring alignment with regional growth goals
• Partner with acquisition marketing, brand creative, product marketing, and our reseller partner network to drive cohesive and effective international campaigns
• Guide your team in collaborating with content marketing, creative, and operations teams to tailor campaigns for market needs
• Align marketing initiatives with sales and revenue objectives across international regions
• Define clear metrics for campaign performance and ensure consistent reporting against international revenue growth goals
• Evaluate campaign effectiveness across markets and regularly recommend improvements to optimize process, impact, and scalability
• Present insights and recommendations to marketing leadership
• Build strong relationships with reseller partners’ marketing teams across LATAM, APAC, and EMEA
• Facilitate regular cadences with partners to align on campaigns, co-marketing opportunities, and market-specific strategies
• Occasional travel required to represent Articulate at international partner events and support partner-led marketing initiatives

Senior Manager, International Integrated Marketing

Marketing Coordinator

Marketing Intern II

Senior Advisor, Strategic Marketing Campaign Development

Marketing Automation Specialist, Member Acquisition