Arkos Health

Digital Marketing Manager

Arkos Health

full-time

Posted on:

Location Type: Remote

Location: Remote • Arizona, Illinois, Montana, Nevada, North Dakota, Texas, Vermont • 🇺🇸 United States

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Salary

💰 $90,000 - $100,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Cloud

About the role

  • Develop and implement integrated digital marketing strategies across email, web, social, SEO, and paid media
  • Manage the digital marketing calendar, aligning priorities with corporate and local market initiatives
  • Collaborate with creative, operational, and local teams to ensure campaigns resonate across channels and audiences
  • Build scalable digital templates, assets, and components that can be reused across multiple states and health plan partners
  • Own the Arkos Health website, ensuring content is current, user-friendly, SEO-optimized, and aligned with our brand and voice
  • Develop dashboards and monitoring structures for funnel progression, drop-off points, and market-level performance
  • Create branching logic, triggers, and dynamic paths based on eligibility, readiness, data, and engagement
  • Lead efforts to enhance existing digital platforms and develop new microsites, landing pages, or engagement tools from the ground up
  • Launch and manage paid media campaigns across platforms like Google, Meta, LinkedIn, and programmatic networks
  • Track and optimize campaign performance using tools like Google Analytics, Salesforce, and Marketing Cloud, with a sharp eye on cost-efficiency and ROI
  • Serve as the digital marketing liaison to Arkos’ local markets, helping lift regional stories, events, and outreach campaigns
  • Ensure digital executions maintain brand consistency while offering space for market-level relevance
  • Support co-branded and plan-specific digital content to deepen alignment with partners.

Requirements

  • Bachelor’s degree in marketing, digital media, communications, or a related field
  • 5+ years of digital marketing experience, preferably in healthcare or regulated industries
  • Strong expertise in HubSpot Marketing Hub (required)
  • Experience managing or launching websites, digital platforms, landing page development, or social media microsites/location pages
  • Proven success building multi-channel campaigns and automated journeys
  • Proficiency with digital analytics platforms, with the ability to apply insights across paid media, SEO, email marketing, and multi-channel reporting
  • Analytical mindset with the ability to translate data into actionable recommendations
  • Excellent communication and project management skills with a proactive, collaborative approach
  • Comfortable working independently in a remote, fast-moving environment.
Benefits
  • Employer-paid Medical, Dental and vision premiums at no cost to you
  • Employer-paid Short-Term Disability premiums at no cost to you
  • Employer-paid Life Insurance premiums at no cost to you
  • Employer matching 401(k)
  • 15 days annual combined sick/vacation and 10 days of holiday during your first year
  • Your Birthday off!
  • Great people and a growing culture!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingSEOemail marketingpaid mediawebsite managementlanding page developmentmulti-channel campaignsautomated journeysdigital analyticsdata analysis
Soft skills
communicationproject managementcollaborationanalytical mindsetproactive approach