Chief Marketing Officer

• Develop and execute a comprehensive marketing plan that supports company growth goals across both new and existing customers, with a strong focus on pipeline creation and conversion.
• Own and optimize scalable demand generation programs across inbound, outbound, and ABM channels to deliver high-quality leads and drive predictable pipeline growth aligned with revenue targets.
• Design and execute outbound marketing initiatives, including targeted campaigns, paid media, events, and prospect engagement programs that proactively generate awareness and demand among key segments.
• Partner with product and sales teams to define go-to-market strategies for new products and features, including messaging, positioning, customer insights, and competitive differentiation. Ensure consistent storytelling from product launch through customer adoption.
• Plan and execute multi-channel marketing campaigns that integrate content, digital ads, email, webinars, and events to drive engagement and conversion across the customer journey.
• Develop and execute ABM strategies targeting strategic accounts and customer segments in partnership with sales to accelerate growth opportunities.
• Collaborate closely with sales leadership to ensure seamless lead handoff, pipeline tracking, and closed-loop reporting on campaign effectiveness.
• Define performance metrics and continuously measure, test, and refine marketing programs to improve ROI, conversion rates, and overall marketing efficiency.
• Serve as a player-coach, leading by example while mentoring and developing a growing marketing team. Foster a culture of creativity, accountability, and continuous improvement.
• Refine and maintain consistent brand positioning and messaging across all touchpoints, ensuring our value proposition resonates with target audiences.
• Lead the strategy and execution for trade shows, conferences, and virtual events that support brand awareness and lead generation goals.
• Manage relationships with key external partners, including creative, media, and event agencies, ensuring alignment with strategic goals.
• Develop effective tools, collateral, and content to support sales outreach and prospect engagement.

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