ArcSite

GTM Operations Manager

ArcSite

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Own end-to-end logistics and execution for trade-shows based on an established event rubric.
  • Manage booth contracts, travel coordination, shipments, vendor relationships, and staffing schedules.
  • Oversee pre- and post-show marketing activities including invites, reminders, follow-up, and lead handoff.
  • Ensure accurate lead capture, workflow routing, and post-event reporting.
  • Plan and execute small, high-impact events—both virtual and in-person—for priority audiences.
  • Manage registration flows, reminders, attendee communication, and post-event actions.
  • Collaborate with Sales and Marketing on content, audience selection, and event objectives.
  • Maintain and improve daily marketing operations across tools like HubSpot, Intercom, Mixpanel, GA4, ZoomInfo, and others.
  • Support light technical operations such as workflow updates, automation maintenance, integration QA, and troubleshooting.
  • Maintain naming conventions, property hygiene, and reporting consistency across dashboards.
  • Ensure campaigns, forms, UTMs, and lead routing are properly configured and QA’d before launch.
  • Assist in building, launching, and QA’ing paid campaigns across Google, Meta, LinkedIn, and additional channels.
  • Manage ad trafficking tasks: creative uploads, variations, UTMs, targeting, and asset alignment.
  • Support pacing checks, reporting snapshots, and campaign documentation.
  • Assist with onboarding and maintaining tools within the enterprise GTM ecosystem (enrichment, direct mail, outreach tools, etc.).
  • Support execution of direct mail programs, including list preparation and vendor coordination.
  • Help maintain ESP domain health, inbox hygiene, and basic email infrastructure integrity.
  • Contribute to enterprise reporting, ensuring insights roll up cleanly across GTM dashboards.

Requirements

  • 3–5+ years in Marketing Operations, RevOps, GTM Operations, Demand Gen, or a similar execution-focused marketing role.
  • Proficiency with HubSpot workflows, automations, lists, and lifecycle management.
  • Familiarity with modern marketing tools (Intercom, Mixpanel, GA4, ZoomInfo, SmartReach, paid ad platforms).
  • Experience planning or executing tradeshows, field events, or B2B events.
  • Strong project management skills with an ability to manage multiple workstreams.
  • High attention to detail, comfort with documentation, and a process-driven approach.
  • Ability to balance hands-on execution with cross-functional coordination.
Benefits
  • Fully remote
  • Unlimited PTO
  • Medical, dental, and vision insurance
  • 401K match
  • $75 monthly wellness stipend
  • High impact and ownership across a wide range of GTM initiatives.
  • Opportunity to shape and scale the operational foundation of the marketing team.
  • A collaborative environment where execution, problem-solving, and innovation matter.
  • Clear paths for career advancement into senior GTM operations, RevOps, or marketing leadership roles.
  • Competitive compensation and benefits, with a people-first culture.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
event managementlead captureworkflow routingautomation maintenancecampaign configurationad traffickingemail infrastructurereporting consistencypaid campaign managementdata analysis
Soft skills
project managementattention to detailprocess-drivencross-functional coordinationcommunicationvendor relationship managementorganizational skillsexecution-focusedcollaborationproblem-solving