Social Media Manager

• Develop and implement a social media strategy tailored to nursing and medical students — mapping out content themes, timing, and formats that resonate with their study journey, exam cycles, stress points, and aspirations
• Produce high-quality, platform-optimized content (short-form video, study tip posts, motivational content, student success stories, discussion prompts) and publish consistently across channels to maintain active engagement and strong brand presence
• Actively engage with our student audience by responding to comments, messages, threads, and discussions, fostering connection, trust, and a supportive peer community around exam prep and student life
• Encourage and repurpose user-generated content — such as study setups, progress updates, testimonials, pass-rate celebrations, and peer support — to build social proof, amplify student voices, and strengthen community loyalty
• Plan and execute targeted social campaigns aligned with major exam periods, enrollment cycles, exam-prep product launches, seasonal student milestones (graduation, licensure, onboarding), and other high-impact moments for students
• Stay up to date with social media trends, new features, and changing student behaviors; experiment with trending content formats, challenges, hashtags, and platform-specific optimizations to keep our presence fresh and relevant
• Track key social metrics (engagement, reach, follower growth, content performance, conversion signals) and draw insights to refine content strategy, posting cadence, and messaging to better meet students’ needs
• Work closely with content, design, product, and customer support teams to align social media content with product features, educational offerings, student feedback, and overall brand voice

Social Media Manager

On-Camera Social Media Intern

Manager, Global Social Media

Director, Social Media

Director, Social Media