Anoto

Senior Performance Marketer

Anoto

full-time

Posted on:

Location Type: Remote

Location: Remote • New York • 🇺🇸 United States

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Salary

💰 $70,000 per year

Job Level

Senior

Tech Stack

Tableau

About the role

  • Develop and manage comprehensive performance marketing strategies to drive customer acquisition and revenue growth for Inq Smartpens.
  • Oversee campaigns across paid channels, including Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, TikTok, and programmatic platforms.
  • Continuously A/B test ad creatives, messaging, and targeting strategies to identify high-performing combinations.
  • Monitor and analyse campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) to identify trends and actionable insights.
  • Optimize budget allocation and bid strategies to maximise performance and efficiency.
  • Use analytics tools (e.g., Google Analytics, GA4, Data Studio) to report on campaign performance and provide data-backed recommendations.
  • Own the performance of core advertising channels and identify opportunities for scaling.
  • Explore and test new advertising platforms and opportunities to expand reach and customer acquisition.
  • Collaborate with creative teams to develop compelling assets tailored to different channels and audiences.
  • Partner with the product and marketing teams to align campaigns with broader marketing goals and product launches.
  • Work closely with the analytics team to implement tracking solutions and ensure accurate attribution.
  • Collaborate with the content and design teams to ensure campaigns are visually engaging and aligned with brand guidelines.
  • Manage performance marketing budgets, ensuring efficient allocation to achieve or exceed ROI targets.
  • Provide regular updates on spend, performance, and forecasts to key stakeholders.

Requirements

  • Bachelor’s degree in marketing, Business, or a related field.
  • 5-10+ years of experience in performance marketing or growth marketing, preferably in the tech, e-commerce, or consumer electronics industries.
  • Direct-to-Consumer (DTC) marketing experience is essential, with proven success driving acquisition, retention, and lifecycle campaigns.
  • Start-up experience required, ideally having built or scaled brands in a fast-paced, resourceful, and entrepreneurial environment.
  • Familiarity with international markets and localisation strategies.
  • Hands-on experience with remarketing, audience segmentation, and lifecycle marketing.
  • Strong understanding of DTC metrics (CAC, LTV, ROAS) and customer journey optimisation.
  • Technical Expertise in managing and optimizing campaigns on Google Ads, Meta Ads Manager, LinkedIn Ads, and other major platforms.
  • Proficiency in analytics tools like Google Analytics, GA4, and data visualization tools.
  • Strong understanding of attribution models, conversion tracking, and the digital marketing funnel.
  • Advanced knowledge of SEO and SEM principles.
  • Familiarity with tools like Tableau, Excel (pivot tables, data analysis), and marketing automation software.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingcustomer acquisitionA/B testingcampaign performance metricsbudget allocationbid strategiesDTC marketingremarketingaudience segmentationSEO
Soft skills
collaborationcommunicationanalytical thinkingstrategic planningcreativityproblem-solvingleadershipadaptabilityentrepreneurial mindsetstakeholder management