ANNA Money

Performance Marketing Manager

ANNA Money

full-time

Posted on:

Location Type: Hybrid

Location: Sydney • 🇦🇺 Australia

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Job Level

JuniorMid-Level

About the role

  • Job Description:
  • Are you a results-driven marketer with a passion for scaling campaigns and driving measurable growth? Join ANNA Money, an innovative fintech company offering a company registration and a business account that does taxes.
  • We’re looking for a Performance Marketing Manager to own and drive digital advertising campaigns across paid social, search, and emerging platforms. If you have a proven track record in Meta, Google Ads, and TikTok, thrive in a hands-on role, and love data-driven growth, this is your opportunity to shape the future of fintech marketing.
  • What You’ll Be Doing: Driving Growth for ANNA Money
  • Performance Campaign Ownership
  • - Plan, setup, and optimise digital marketing campaigns to acquire new SME customers.
  • - Manage and scale paid social campaigns across Meta, LinkedIn, TikTok, and explore emerging channels.
  • - Lead the creation of high-performing content, landing pages, and ad creatives.
  • - Continuously experiment with creatives, targeting strategies, and landing page optimizations to enhance conversion rates.
  • Performance Analysis & Reporting
  • - Generate insightful performance reports using Google Analytics, Looker, and HubSpot.
  • - Analyze campaign data to identify trends, measure effectiveness, and drive ongoing optimizations.
  • Tracking & Attribution
  • - Tracking Implementation: Set up and manage tracking pixels, UTM parameters, and conversion tracking across platforms (Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, etc.).
  • - Attribution Modeling: Understand and apply different attribution models (first-touch, last-touch, multi-touch, data-driven) to assess campaign effectiveness accurately.
  • - Cross-Channel Attribution: Analyze and interpret data from multiple marketing channels to gain a holistic view of customer journeys and campaign performance.
  • - Data Accuracy & Compliance: Ensure data integrity by troubleshooting discrepancies, setting up server-side tracking, and adhering to privacy regulations (GDPR, CCPA).

Requirements

  • Must-Have Skills
  • - Proven expertise managing performance-driven Meta, LinkedIn, Google Ads campaigns.
  • - Strong experience in performance reporting and data analysis.
  • - Ability to manage multi-channel paid campaigns and optimise for customer acquisition and retention.
  • - Strong understanding of tracking and attribution.
  • Bonus Skills
  • - Knowledge and understanding of SEO.
  • - Knowledge of programmatic display and video platforms.
  • - Familiarity with CRO tools (e.g., Optimizely, VWO) and basic HTML/CSS skills for ad tweaks.
  • Your Experience
  • - 2–4 years in performance marketing, ideally in an agency or in-house role.
  • - Self-starter mindset, comfortable taking ownership and making data-driven decisions.
  • - Strong collaboration skills to work with design, content, and analytics teams.
Benefits
  • - Hybrid working (2 days remote per week)
  • - Super at 11.5%
  • - Private medical insurance
  • - 25 days holiday allowance every year
  • - Perks that include Perkbox, discounts at major stores, the Cycle to Work scheme etc
  • - Travel Anywhere allowance of $2,000 every year
  • - Continuous Learning allowance of $2,000 every year
  • - Work from anywhere for three months of the year
  • - Growth share options (10x growth in recent years)
  • - Employee wellbeing, fitness and mental health support programmes

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingdigital advertisingcampaign managementdata analysistracking and attributionSEOprogrammatic displayvideo platformsHTMLCSS
Soft skills
results-drivenself-startercollaborationownershipdata-driven decision making