Vice President

• Lead the Brand Leadership Team (BLT), a cross-functional team accountable for development, alignment, and execution of the Fabry global integrated brand plan, acceleration of business priorities, and global brand budget.
• Represent the BLT at the Global Business Steering Team (GBST), ensuring alignment of brand and program strategy with corporate objectives.
• Develop and execute global brand strategies and tactical plans that align with corporate goals, emphasize differentiation, market growth, and improved patient identification worldwide. Ensure robust cross-functional collaboration and engagement from the U.S. business and key international geographies throughout planning and execution. Establish clear SMART objectives that cascade from the brand plan to guide country-level functional priorities and operational delivery.
• Drive brand positioning, messaging, and promotional activities to enhance market presence, brand equity, and compelling differentiation.
• Establish a cross-collaboration with the Patient & Professional Advocacy team to ensure the patient’s voice has primacy in planning and operations, placing the patient axis central to commercial plans.
• Oversee market research and competitive analysis to identify opportunities, threats, and emerging trends in the Fabry disease landscape.
• Build and maintain relationships with key external stakeholders, including healthcare professionals and industry partners.
• Lead and develop the Global Marketing Brand Team, fostering a culture of innovation, excellence, and patient-centricity.
• Identify, monitor, and analyze marketing performance metrics, adjusting strategies and tactics as needed to optimize results and achieve targets.
• Lead strategic planning processes for label expansion, market expansion, and lifecycle management by conducting comprehensive market analysis and gaining alignment with executive leadership and regional commercial partners.
• Ensure compliance with regulatory requirements and industry standards, maintaining the highest ethical standards.
• Champion digital innovation and leverage advanced technologies to enhance marketing effectiveness.
• Manage marketing budgets and optimize resource allocation for maximum ROI.
• Represent Amicus at global conferences and industry events, positioning the organization as a leader in Fabry and rare disease solutions.

Vice President, Global Brand Leader – Fabry Disease

Vice President, Macroeconomic Model Development, Scenario Expansion

AVP, Technical Manager

Vice President, GCO Americas

Vice President, GCO Americas