Performance Marketing

• Lead the development and ongoing refinement of Ameriprise’s paid social media strategies across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Lead the creation and optimization of paid search strategies across platforms including Google Ads and Bing.
• Collaborate with media agencies and internal partners (SEO, content, analytics, brand, etc.) to launch and manage paid search and paid social campaigns.
• Ensure timelines, budgets, and deliverables are met
• Analyze performance metrics to optimize campaigns and translate complex data into clear, actionable insights

Marketing Manager – Paid Search, Social

Paid Search Manager

Demand Generation Manager

Integrated Campaign Manager

Performance Marketing Strategist