Marketing Account Manager
American Tower
full-time
Posted on:
Location Type: Hybrid
Location: Woburn • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $95,000 - $125,000 per year
Job Level
SeniorLead
About the role
- Develop and execute marketing strategies that position the Company within a specified market segment.
- Drive customer experience programs and develop highly differentiated value propositions and customer-content targeted to your assigned market segment.
- Oversee, execute, monitor, and report on customer feedback programs, including a biennial customer survey, customer satisfaction scores, employee signature link, and website feedback.
- Collaborate closely with the sales team to develop and execute for named accounts best-in-class sales enablement programs to increase awareness and drive pipeline growth.
- Create marketing strategies based on buyers’ personas, competitive positioning, commercial insight, and Company goals.
- Create thought leadership content, including feature stories, blog and webpage content, presentations, infographics, case studies, and sales enablement.
- Partner with the Senior Manager and Digital Marketing team on the use of effective channel tactics, including industry events, seminars and webinars, and digital marketing activities.
- Gather market intelligence and ongoing customer feedback to ensure materials are compelling and differentiated in the market.
- Lead event strategies and executions for industry shows and events, including coordinating with speakers for participation on panels and at industry forums.
Requirements
- Bachelor’s degree required; advanced degree within Marketing or related field preferred.
- 8+ years of business-to-business marketing and/or wireless/telecommunications industry experience required.
- Aptitude for leveraging digital marketing, digital advertising, and sales acceleration tools and technologies.
- Experience with customer relationship management tools.
- Approximately 15% travel may be required to support the position’s responsibilities.
- Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively.
- Ability to work with different functional groups and levels of employees to effectively and professionally achieve results.
- Strong ability to take and transform technical and solutions information into compelling value propositions to address customer needs.
Benefits
- healthcare coverage
- 401(k) savings plan
- paid time off
- company holidays
- sick leave
- parental leave
- access to an Employee Assistance Program focused on mental and financial wellness
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategiescustomer experience programscustomer feedback programssales enablement programsbuyers’ personasthought leadership contentmarket intelligenceevent strategiesdigital marketingdigital advertising
Soft skills
strong written communicationstrong oral communicationcollaborationprofessionalismtransforming technical informationpresentation skillsability to work with different functional groupsability to achieve results
Certifications
Bachelor’s degreeadvanced degree in Marketing or related field