Product Marketing

• Act as connective tissue across teams, bringing the customer's perspective to business decision-making
• Lead market research, category analysis and customer segmentation to keep Amber close to customers and inform strategy
• Own the core value propositions for each segment including positioning and language fit
• Identify customer misconceptions early and provide strategic guidance on how to address them
• Help the business see around corners by highlighting emerging opportunities and risks
• Partner with Product Managers to develop and execute go-to-market strategies for new features and integrations
• Lead launches across direct-to-consumer and B2B2C channels with the goal of driving customer value and installer partner success
• Design test-and-learn approaches to validate GTM strategies and continuously improve results
• Define and coordinate development of marketing resources used across D2C, B2B2C, and Operations teams
• Build scalable systems for creating, managing and distributing marketing materials across the business
• Drive continuous improvement in the quality and effectiveness of all customer touchpoints
• Own the strategic direction of Amber's marketing website (excluding quote and signup flows)
• Define how we tell our story within brand guidelines and ensure our web presence reflects our category-leading position
• Develop and execute content roadmap and coordinate SEO strategy

Senior Product Marketing Manager

Head of Product Marketing