
Director of Technical Product Marketing
Alteryx
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Colorado, Nevada, New York, Oregon • 🇺🇸 United States
Visit company websiteSalary
💰 $185,000 - $210,000 per year
Job Level
Lead
Tech Stack
Cloud
About the role
- Lead and inspire your team: Manage and coach the Technical PMM and Evangelism teams
- Lead roadmap storytelling, visualization, and marketing: Drive strategy and messaging for company roadmap presentations
- Enablement & adoption: Ensure Sales, Sales Engineering, and Customer Success are fully equipped to deliver roadmap and release narratives
- Lead product demo strategy: Partner with the Technical Product Marketing Manager to define and guide demo strategy
- Support the evangelism function: Partner with the Chief Evangelist in shaping Alteryx’s external voice
- Drive release marketing: Partner with Product and Engineering to align prioritized releases
- Cross-functional leadership: Oversee the operating cadence for Product Lifecycle strategy
- Metrics & outcomes: Establish KPIs for roadmap comprehension, release readiness, evangelism reach, and feature adoption lift
Requirements
- 10+ years in enterprise B2B product marketing or release/launch marketing
- Demonstrated experience owning full GTM planning and execution for release cycles
- Proven leadership of both technical product marketing/demo strategy and evangelism functions
- Excellent storytelling and communication skills
- Strong cross-functional collaboration experience with Product, Engineering, Demand Gen, Sales/SE, and Customer Success
- Deep understanding of sales engineering and field enablement
- Metrics-driven with experience setting targets and measuring impact
- Comfortable in ambiguity and fast-moving release environments
- Bonus: experience with analytics, data stacks (e.g., cloud data warehouse/lake, governance, AI/ML lifecycle), or developer/technical buyer audiences.
Benefits
- annual bonus
- medical
- retirement
- financial
- wellness
- time off
- employee discounts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
GTM planningrelease marketingdemo strategymetrics-drivenanalyticsdata stackscloud data warehousecloud data lakeAI lifecycleML lifecycle
Soft skills
leadershipstorytellingcommunicationcross-functional collaborationcoachingstrategic thinkingadaptabilityinspirationteam managementcustomer success enablement