Algomarketing

Marketing Data Analyst

Algomarketing

contract

Posted on:

Location Type: Hybrid

Location: Remote / Hybrid / Onsite • 🇵🇹 Portugal

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Job Level

Mid-LevelSenior

Tech Stack

SQLTableau

About the role

  • Maintain data accuracy and eliminate duplication across internal and external systems.
  • Conduct regular QA audits and ensure alignment with CoE data quality standards.
  • Generate insights and performance metrics to support decision-making.
  • Validate data pipelines and reporting accuracy across campaign touchpoints.
  • Deliver ongoing summaries and insights for leadership and planning sessions.
  • Manage data stitching across multiple sources (booking tools, CRM, partner lists, scanner data).
  • Define matching logic, validation protocols, and fallback hierarchies.
  • Conduct audits to ensure data completeness and integrity.
  • Apply analytical rigor to surface actionable event insights.
  • Build and manage daily dashboards for Sales and Leadership to track registration and attendance.
  • Deliver ad-hoc insights and query-based analyses for business reviews.
  • Perform post-event reconciliation and prepare verified KPI reporting.
  • Provide real-time monitoring and troubleshooting for virtual and hybrid events.
  • Coordinate with vendors to ensure scanner and accreditation data accuracy.
  • Finalize attendance and performance figures within 24 hours of event close.
  • Act as the DACH event data lead, coordinating twice-weekly syncs and daily operational updates.
  • Collaborate with stakeholders across Marketing, Sales, Comms, and Analytics.
  • Document workflows, tools, and schemas for cross-team visibility.
  • Identify automation and standardization opportunities to improve efficiency.
  • Uphold governance standards and maintain alignment with CoE frameworks.

Requirements

  • 5+ years of experience in marketing analytics, CRM performance, or campaign measurement.
  • Proficiency with data visualization tools (e.g., Looker Studio, Tableau, Power BI).
  • Strong knowledge of analytics and tracking tools (e.g., Google Analytics, Tag Manager).
  • Familiarity with SQL or query tools for audience and performance data.
  • Understanding of email performance metrics, attribution, and engagement funnels.
  • Experience with CRM segmentation and targeting logic.
  • Skilled in data storytelling — translating insights into actionable recommendations.
  • Comfortable preparing executive-level reports and summaries.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data accuracydata validationdata analysisdata visualizationSQLanalyticscampaign measurementdata storytellingKPI reportingdata stitching
Soft skills
analytical rigorcollaborationcommunicationorganizational skillsleadershipproblem-solvingattention to detailstakeholder managementefficiency improvementreport preparation