Marketing

• Design, implement, and oversee innovative and effective marketing strategies to promote our logistics and transportation services.
• Use digital marketing tools such as Pardot to automate campaigns, generate leads, and nurture prospects throughout the sales cycle.
• Analyze Google Analytics data to evaluate campaign performance, identify trends, and make strategic adjustments accordingly.
• Plan and execute inbound and outbound campaigns, including content campaigns, webinars, events, and targeted advertising.
• Collaborate with internal teams to develop engaging and relevant marketing content, including blog posts, case studies, and white papers.
• Monitor market trends and consumer behavior to continuously refine marketing strategies.
• Manage the marketing budget effectively and ensure a positive return on investment for all activities.

Marketing Manager

Responsable Marketing