Marketing Manager
Alexander McDiarmid Design SARL
part-time
Posted on:
Location Type: Hybrid
Location: Agen • 🇫🇷 France
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Design, implement and oversee innovative and effective gender-targeted marketing strategies to promote our logistics and transportation services.
- Use digital marketing tools such as Pardot to automate campaigns, generate leads and nurture prospects throughout the sales cycle.
- Analyze Google Analytics data to evaluate campaign performance, identify trends and make strategic adjustments accordingly.
- Design and execute inbound and outbound campaigns, including content campaigns, webinars, events and targeted advertising.
- Collaborate with internal teams to develop engaging and relevant marketing content, including blog posts, case studies and white papers.
- Monitor market trends and consumer behavior to continuously refine marketing strategies.
- Manage the marketing budget efficiently and ensure a positive return on investment for all activities undertaken.
Requirements
- University degree in marketing, communications or a related field.
- Proven experience as a marketing manager with a specialization in digital marketing and Pardot.
- Proficiency in Google Analytics and the ability to interpret data to make informed decisions.
- Deep knowledge of inbound and outbound marketing techniques.
- Team management skills and experience in cross-functional collaboration.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
Benefits
- Stimulating work environment
- Opportunities for professional development
- Competitive compensation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingPardotGoogle Analyticsinbound marketingoutbound marketingcampaign managementcontent marketingdata analysislead generationmarketing strategy
Soft skills
team managementcross-functional collaborationwritten communicationverbal communicationproject managementtime managementstrategic thinkinganalytical skillscreativityadaptability