Marketing Coordinator – Marketing & Brand
Alberta Blue Cross
full-time
Posted on:
Location Type: Hybrid
Location: Alberta • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Assist in developing and executing marketing strategies and plans.
- Align marketing efforts with business objectives and market needs.
- Collaborate with team members and business stakeholders to execute on the development and finalization of marketing initiatives.
- Acquire market research and analysis to identify trends, consumer preferences, and competitive landscape.
- Gather and input defined metrics for marketing activities in applicable areas on defined schedule.
- Keep marketing projects on track, allocate resources efficiently.
- Working with the content team, ensure messaging is reflective of the buyer’s journey stage and target audience.
- Assist in managing the marketing budget including spend and invoice processing.
Requirements
- Post-secondary degree or diploma in marketing or advertising.
- Minimum of three years marketing experience in a corporate environment, advertising, or media agency.
- Excellent verbal and written communication skills.
- Strong interpersonal skills with the ability to build and maintain relationships with stakeholders.
- Excellent organizational and project management abilities.
- Resourceful, creative thinker with strong problem-solving skills.
- Exceptional attention to detail.
- Ability to work both independently and collaboratively in a fast-paced environment.
- High proficiency with Microsoft office (Word, PowerPoint, Excel and Outlook).
- Hands-on experience with marketing technology such as email marketing platforms like Marketo an asset.
- Strong marketing automation experience with the ability to build, optimize, and report on automated journeys using platforms like Marketo, Microsoft Dynamics 365 or similar martech.
- Strong data literacy with the ability to interpret dashboards, identify trends, and translate insights into clear marketing actions.
Benefits
- Competitive salary and benefits package
- Hybrid work environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategiesmarket researchdata literacymarketing automationproject managementbudget managementemail marketingcontent developmenttrend analysisstakeholder engagement
Soft skills
communication skillsinterpersonal skillsorganizational skillsproblem-solving skillsattention to detailcreativitycollaborationindependenceresourcefulnessrelationship building