Performance Marketing

• Develop and implement a comprehensive global SEM strategy aligned with business goals and regional priorities.
• Plan, execute, and optimize paid search campaigns (Google Ads, Bing, etc.) across multiple geographies, ensuring best-in-class performance and efficiency.
• Design and run A/B tests for ad copy, landing pages, and bidding strategies to continuously improve campaign results.
• Analyze campaign data to identify trends, insights, and opportunities for optimization; report on performance to senior leadership.
• Collaborate with product marketing, analytics, and regional marketing teams to localize campaigns and align messaging.
• Manage SEM budgets, forecast spend, and ensure optimal allocation of resources.
• Stay current with industry trends, platform updates, and emerging SEM technologies to maintain a competitive edge.
• Partner with external agencies and vendors as needed to scale execution and drive innovation.

Manager, Performance Marketing, SEM

Demand Generation Associate

Paid Social Coordinator

Director of Demand Generation

Campaign Manager