CRM Campaign Specialist

AirHelp

full-time

Posted on: 11/25/2025

Location Type: Hybrid

Location: Kraków • 🇵🇱 Poland

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💰 PLN 9,000 - PLN 12,000 per month

Mid-LevelSenior

Cloud

About the role

Campaign Execution & Ownership: Take full responsibility for planning, producing, and launching CRM campaigns across email, WhatsApp, SMS, and other digital channels. Manage briefs, coordinate assets with design, content, and localisation teams, and ensure a flawlessly executed schedule - all increasingly powered by data and AI for speed and quality.
Segmentation & Personalization: Shape targeting strategies that bring the right message to the right audience at the right moment. Use behavioural data, lifecycle triggers, and experimentation to boost relevance and conversion.
Technical Setup & Quality Assurance: Build, configure, and QA templates to ensure accurate, error-free delivery across devices. Set up automation workflows, schedule campaigns, verify rendering quality, and run post-launch checks to maintain performance and compliance.
Performance & Insights: Report on key metrics, identify opportunities, and propose continuous improvements. Use experimentation (A/B and multivariate) to lift open rates, click-through rates, and conversion.
Strategic Program Support: Contribute to lifecycle initiatives, including the Customer Referral Program and other CRM-driven growth projects, providing both hands-on execution and insight generation.

Experience: 3+ years of demonstrable experience in a CRM or Email Marketing focused role. You see CRM campaigns as opportunities to move up the specific database and campaign metrics.
Technical Expertise: Proven, hands-on experience working with enterprise-level email and SMS automation platforms (e.g., Iterable, HubSpot, Salesforce Marketing Cloud (SFMC), Exponea, Braze, etc.).
Analytical Skills: Strong understanding of CRM metrics, performance analysis, and how to apply data for testing, segmentation, and targeting strategies.
Data & Compliance Knowledge: Solid understanding of customer databases, data flows, and adherence to data privacy regulations like GDPR.
Technical Foundation: HTML/CSS for email template configuration and troubleshooting.
Mindset: Highly organized, detail-oriented, and agile with a proven ability to manage multiple projects and competing priorities effectively in a fast-moving environment.

Benefits

Culture of Autonomy: No micromanagement, no politics. Just ambitious builders shaping the future of travel protection.
Growth Investment: We actively invest in your growth through learning days, tailored development plans, mentorship, internal workshop, and language classes.
Live well: Enjoy a comprehensive life and health insurance, private healthcare, wellbeing support via Mindgram, and flexible access to fitness with a gym card.
Flexible Work: Enjoy two weeks a year of work-from-anywhere, plus flexible benefits tailored to your lifestyle.
Stay Connected: From an annual travel allowance to team days and company-wide events, we make sure you feel connected across borders.
Tech You Need: You’ll get a MacBook and access to top-tier tools from day one, ensuring you can deliver at your best.
Extra Perk: Get unlimited, free access to AirHelp’s services - because we stand by what we build.

Tip: use these terms in your resume and cover letter to boost ATS matches.

CRM campaignsemail marketingSMS automationHTMLCSSA/B testingmultivariate testingdata analysissegmentationautomation workflows

organizational skillsdetail-orientedagilityproject managementcommunication