Marketing

• Plan and manage marketing campaigns to drive lead generation in the DACH market
• Utilise a mix of marketing channels to build awareness and progress prospects through the funnel
• Collaborate with headquarters to execute localised performance marketing campaigns and strategically place content in diverse media
• Optimise new and existing partnerships with the Partnerships team
• Manage field and regional events, both virtual and in-person, including logistics and speaker coordination
• Communicate plans and details across teams to build strong relationships and alignment
• Analyse KPIs and insights to target prospects effectively and optimize campaign performance
• Stay informed on industry trends to target messaging effectively
• Refine activities to maximise ROI and focus on demo and MRR (monthly recurring revenue) generation
• Collaborate with sales teams to ensure effective enablement and follow-up
• Cultivate the AGICAP brand as a leading authority in cash flow management software in the DACH market
• Independently manage projects, including customer video testimonials, from requirements gathering to completion

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