Marketing

• Manage the campaign production pipeline while working closely with key stakeholders and agency POCs.
• Own campaign planning and execution end-to-end, serving as lead from content briefing and deployment to QA, reporting, and optimization.
• Establish and maintain audience lists to ensure proper segmentation for targeted campaigns.
• Perform QA on current and upcoming campaigns to ensure consistency, brand alignment, and technical capabilities.
• Manage email marketing calendar, ensuring alignment with content calendar, product launches, and organizational priorities.
• Build, monitor, and refine automated lifecycle flows to increase engagement, retention, and revenue.
• Design and implement A/B and multivariate testing frameworks to drive continuous improvement across both one-off campaigns and automated flows.
• Build, monitor, and report on monthly promotional emails to drive optimization efforts across lifecycle.
• Work closely with Lifecycle Marketing Manager to identify and optimize audience segmentation strategies using product data to deliver personalized experiences to give our customers the right message at the right time.
• Customize messaging for onboarding, retention, and win-backs based on the customer journey and areas of largest impact.
• Analyze customer data and campaign metrics, translating insights into actionable recommendations.
• Partner with the Product, Engineering, Customer Service, and Marketing teams to optimize customer experience and messaging.
• Analyze weekly reporting of Braze and customer metrics to identify opportunities for improvement, optimization, or future testing roadmap opportunities to drive impact on LCM.
• Maintain a focus on the customer journey while implementing dunning strategies to reduce involuntary churn or abandonment.

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Senior LifeCycle Marketing Manager