Aethos Hotels

Director of Sales – Marketing

Aethos Hotels

full-time

Posted on:

Location Type: Hybrid

Location: Milan • 🇮🇹 Italy

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Job Level

Lead

About the role

  • - Own the local & international market positioning of the brand in Italy, ensuring consistency with global brand guidelines while tailoring to local, regional & international audiences.
  • - Develop annual sales & marketing strategies and budgets for all Italian properties, aligned with commercial targets (ADR, occupancy, GOP, direct booking share & measured BtoB ROI).
  • - Know the international leisure luxury market and MICE market - continue to grow the interest, engagement and loyalty into Aethos Italy Hotels.
  • - Build local networks to support other revenue streams on property such as F&B and Membership.
  • - Plan and execute integrated campaigns (digital, social, print, partnerships) to drive awareness and bookings.
  • - Oversee creation of high-quality content (photo/video, storytelling, social media) in line with brand voice.
  • - Manage seasonal campaigns, launch moments, and property-specific initiatives.
  • - Work closely with the commercial team to direct revenue growth through paid media, SEO, CRM, and website optimization in collaboration with the central digital team.
  • - Oversee always-on performance marketing for the Italian properties, with clear KPIs and cost control.
  • - Increase & optimize volume from existing clients B2B and prospect new revenue opportunities for all properties.
  • - Help shape the guest lifecycle communication for Italy: pre-arrival, in-stay, post-stay.
  • - Work with the corporate CRM team to ensure segmentation, personalization, and database growth strategies are executed with Revinate/CRM.
  • - Identify and manage strategic brand partnerships (local and national) that strengthen brand equity.
  • - Work closely with PR agencies to drive coverage, press stays, and storytelling.
  • - Plan and activate community-driven initiatives (events, local collaborations, cultural programming).
  • - Lead and develop a small cluster sales & marketing team (property marketing managers, coordinators).
  • - Collaborate closely with GMs, F&B, Events, Membership (if applicable), and central brand/marketing teams.
  • - Deliver monthly commercial and sales & marketing performance reports.
  • - Track KPIs across awareness, engagement, conversion, and revenue impact.
  • - Use insights to shape strategy and improve ROI.

Requirements

  • - Minimum 5 years in a leading Director of Sales & Marketing role on property or in a comparable position
  • - Proof of Success records
  • - Experience in property positioning or repositioning
  • - Hotel opening experience would be beneficial
  • - International contacts in the hospitality BtoB world
Benefits
  • - A collaborative, creative, and people-focused company culture.
  • - Professional development opportunities within a growing international hospitality group.
  • - Access to Family & Friends hotel rates across the Aethos collection.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
sales strategiesmarketing strategiesbudget managementperformance marketingSEOCRMcontent creationcampaign managementdata analysisrevenue optimization
Soft skills
leadershipcommunicationnetworkingcollaborationstrategic thinkingcreativityproblem-solvingteam developmentrelationship managementinsight-driven decision making