Performance Marketing

• Collaborate with internal and external stakeholders to drive strategy for cross-funnel and cross-channel activations, showcasing ability to effectively translate business objectives into clear media strategies, audience approaches, and creative recommendations.
• Showcase self-sufficiency in campaign execution, pacing and optimization of paid media campaigns across major social and digital platforms; proactively shares clear and actionable learnings across the team.
• Own and lead campaign analysis and optimization cycles, delivering insight-driven narratives through wrap reports/business reviews. Proactively provide strategic recommendations or measurement frameworks tied to client KPIs.
• Mentor and QA work from junior team members to ensure accuracy, efficiency, and adherence to AdParlor’s operational standards.
• Serves as an innovation driver for both clients and internal teams by translating market trends and platform developments into actionable strategies.

Senior Campaign Manager, Paid Media

Senior Paid Media Specialist

Paid Social Supervisor

Campaign Manager

Performance Marketing Manager