Product Marketing

• Develop a deep understanding of image creation and editing workflows across creator segments.
• Conduct market research and competitive analysis to identify trends, opportunities, and unmet needs.
• Translate insights into actionable strategic recommendations.
• Partner closely with Firefly product teams to shape the roadmap for image generation and editing features.
• Advocate for creator needs and ensure our AI tools deliver intuitive, high-impact experiences.
• Work hand-in-hand with outbound PMMs to develop marketing programs that drive discovery, engagement, and conversion.
• Collaborate with UX research, data science, and analytics teams to validate hypotheses and measure impact.
• Craft compelling value propositions and product narratives for Firefly’s image generation and editing capabilities.
• Contribute to launch planning and execution for new image generation and editing features.
• Stay ahead of generative AI trends and represent Firefly in internal and external forums.

Senior Product Marketing Manager

Principal GTM Strategy, Operations

Product Marketing Manager

GTM Engineer