adidas

Manager, DTC Retail Traffic

adidas

full-time

Posted on:

Location Type: Hybrid

Location: Portland • Oregon • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Job Level

Mid-LevelSenior

About the role

  • Support the execution and optimization of traffic-driving strategies across adidas Direct-to-Consumer (DTC) stores in North America
  • Execute seasonal and always-on traffic-driving tactics in alignment with the overarching North America strategy
  • Support development of door-level traffic plans using insights from membership, CRM, and store segmentation data
  • Collaborate with CRM and Membership teams to align localized communications with broader messaging and promotions
  • Partner with external mall operators to identify and activate localized marketing opportunities (e.g., digital screens, directories, influencer events)
  • Provide input on creative CRM briefs to ensure relevance and impact at the store level
  • Support retail SEO initiatives by managing local listings and implementing enhancements to increase store visibility across platforms (e.g., Google Business, Yelp)
  • Track and report traffic-driving performance using dashboards and KPI frameworks; identify performance gaps and propose optimizations
  • Coordinate with field teams, store managers, and regional directors to ensure alignment and visibility on local traffic-driving plans
  • Assist in gathering market-level insights and competitor intelligence to inform local marketing strategies
  • Support test-and-learn pilots in specific markets to evaluate new traffic-driving levers and report results to senior leadership

Requirements

  • Bachelor’s degree in marketing, Business Administration, Retail Management, or related field
  • Minimum 3-5 years of experience in retail marketing, brand activation or related roles
  • Experience supporting retail or physical store locations in a preferred multi-unit environment
  • Ability to work a flexible schedule to meet the needs of the business, including evening, overnight and weekend shifts
  • Ability to travel up to 20% of the time
  • Solid understanding of retail traffic-driving strategies, local marketing, and CRM principles
  • Strong project management skills with the ability to manage multiple campaigns and stakeholder groups
  • Ability to synthesize data and draw actionable insights to improve traffic and conversion
  • Familiarity with SEO best practices and local listing optimization (Google My Business, Yelp, Apple Maps)
  • Comfortable with reporting tools and dashboards (e.g., Excel, Power BI, Google Analytics)
  • Strong attention to detail and ability to localize campaigns effectively
Benefits
  • Robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options
  • Dental, vision, prescription drug coverage
  • Adoption, with surrogate and fertility support
  • Short and long-term disability
  • Basic life and AD&D insurance, which can be supplemented with employee-paid coverage
  • 401k plan and Stock Purchase Plan with employer match
  • Education assistance
  • Generous Leave policies including 12 weeks of paid parental leave
  • Annual bonus based on company and personal performance
  • Prorated flexible time off in the amount of .4388 hours per day that increases with years of service
  • Twelve paid holidays throughout the calendar year
  • Service Time Off during milestone years
  • Hybrid work policy requiring attendance in the office Monday through Thursday, with flexibility to work remotely on Friday

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
retail marketingbrand activationtraffic-driving strategieslocal marketingCRM principlesSEO best practiceslocal listing optimizationdata synthesiscampaign managementperformance tracking
Soft skills
project managementattention to detailflexibilitystakeholder managementdata-driven decision makingcollaborationcommunicationinsight generationlocalizationcreativity
Certifications
Bachelor’s degree in marketingBachelor’s degree in Business AdministrationBachelor’s degree in Retail Management