Manager

• Develop an integrated, through-the-line, marketing communications package to support adidas’ EMC marketing and business objectives
• Drive effective brand activation across all communication touchpoints
• Full management of the Marketing Working Budget for adidas Training and Specialist Sports
• Lead in strategic planning phase of brand communication activities
• Develop Comms plan grounded in consumer insight and market needs
• Leading the development of all toolkits from briefing to distribution
• Manage consumer and competitive knowledge information
• Responsible for the selection, briefing and daily management of internal and external resources
• Manage a cross-functional team and lead activations
• Focus on local contracted partners and work directly with Sport Marketing team

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