Growth Marketing

• Annual and monthly budget planning & allocation (Google, Meta, Influence, Refer-a-Friend program)
• Optimization of the channel mix while testing & scaling new channels
• Offer x Funnel x Creative: You think holistically from target group insights to post-purchase marketing
• Trend scouting (TikTok/Meta/YouTube) & briefings for the creative team/freelancers together with the French marketing team
• Hypothesis-driven testing for messages, formats and creatives
• You set up a new brand strategy based on market insights, quantitative and qualitative consumer insights
• Leading & coaching 3 team members:
• - Influence Manager: Manages relationships with influencers, develops campaigns, and leverages partnerships to boost brand awareness and conversion.
• - CRM Manager: Oversees customer relationship management systems, analyzes customer data, and implements strategies to improve retention and loyalty.
• - Organic Content & Community Manager: Creates and curates engaging content while nurturing and growing the brand’s online community through authentic interactions.
• Interdisciplinary collaboration with the French marketing team, especially on Google & Meta ads

Head of Growth Marketing

Growth Lead

Lifecycle Growth Manager

Growth Marketing Manager

Senior Growth Marketing Manager