
Senior Growth Marketing Manager
Achieve
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $160,000 - $180,000 per year
Job Level
Senior
Tech Stack
SQL
About the role
- Drive Growth Strategy: Build and evolve the DTC acquisition and affiliate strategy for Achieve Lending. Partner with performance channel leads (SEM, Social, CTV, Display, SEO, Email/SMS) to reach the right borrowers efficiently and at scale.
- Turn Insights Into Action: Develop and test hypotheses that improve conversion, LTV, and CAC efficiency. Model, forecast, and scenario plan to identify the next growth unlock.
- Collaborate Across Channels: Coordinate with Achieve’s performance marketing, brand/creative, product and data analytics teams to align messaging, audience segmentation, and creative experimentation across the funnel. Test landing pages, personalization, and engagement tactics.
- Shape Creative That Converts: Write briefs grounded in consumer insight, behavioral triggers, and Achieve’s brand voice. Drive experimentation across messaging, offers, and landing experiences.
- Optimize Relentlessly via an experimentation engine: Track performance against growth KPIs—drilling into targeting, bidding, and funnel performance. Optimize channel and campaign allocations via test and learn to maximize ROI.
- Advance Measurement & Learning: Partner with data and analytics teams to refine measurement/attribution models, and generate deeper insight into performance drivers and borrower behavior.
- Expand the Ecosystem: Support cross-sell, retention, and monetization efforts across Achieve’s lending portfolio—helping consumers discover new ways to improve their financial health.
Requirements
- 8+ years leading multi-channel growth marketing in fintech, consumer lending, or high-velocity DTC environments
- Proven track record managing 8-figure acquisition budgets and delivering measurable ROI
- Experience building full-funnel growth systems across SEM, Paid Social, Display, SEO, and Affiliate channels
- Deep understanding of marketing operations, experimentation frameworks, and martech stacks
- Strong analytical fluency with Google Sheets, SQL/GBQ, and attribution tools
- Ability to navigate ambiguity, prioritize impact, and deliver results in a dynamic environment
- Excellent communicator who leads through influence and collaboration
Benefits
- Hybrid and remote work opportunities
- 401 (k) with employer match
- Medical, dental and vision with HSA and FSA options
- Competitive vacation and sick time off, as well as dedicated volunteer days
- Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
- Up to $5,250 paid back to you on eligible education expenses
- Pet care discounts for your furry family members
- Financial support in times of hardship with our Achieve Care Fund
- A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketingconversion optimizationLTV modelingCAC efficiencyaudience segmentationcreative experimentationmeasurement modelsattribution modelsmulti-channel marketingbudget management
Soft skills
analytical fluencycommunicationcollaborationinfluenceprioritizationadaptabilityproblem-solvingstrategic thinkingcreativityleadership