Search Specialist, SEO/SEM
3M
full-time
Posted on:
Location Type: Hybrid
Location: Maplewood • Minnesota • 🇺🇸 United States
Visit company websiteSalary
💰 $109,202 - $133,469 per year
Job Level
Mid-LevelSenior
About the role
- Planning, executing, and optimizing SEO and paid search campaigns
- Collaborating with local vendors and managing tools as required to execute effectively
- Educating stakeholders on best practices, delivering detailed campaign reporting
- Collaborating with local and global teams to ensure alignment with TEBG global governance
- Accountable for planning, execution, and optimization of area search campaigns
- KPI setup and project management for campaign performance
- Paid media agency/vendor management with Global Search
- Contributing to the global TEBG search strategy and global reporting and analytics framework.
Requirements
- Bachelor’s degree or higher in Marketing, Digital Marketing, Advertising, Communications, Information Systems, Data Analytics, Computer Science
- Three (3) years of hands-on search marketing experience, including planning, executing, optimizing, and reporting on SEO and Paid Search (SEM) campaigns
- Ability to manage KPIs, project timelines, and campaign execution to ensure performance targets are met
- Experience working with paid media agencies or vendors in coordination with Global Search standards
- Strong search marketing expertise with hands-on experience planning, executing, and optimizing SEO and Paid Search (SEM) campaigns
- Proven ability to collaborate with vendors and manage platforms, tools, and workflows for effective campaign execution
- Skilled in educating stakeholders on search best practices and translating performance data into actionable insights.
- Experience delivering detailed campaign reporting, including KPI setting, tracking, and analytics, ensuring alignment with TEBG global governance and global teams.
Benefits
- Medical, Dental & Vision
- Health Savings Accounts
- Health Care & Dependent Care Flexible Spending Accounts
- Disability Benefits
- Life Insurance
- Voluntary Benefits
- Paid Absences
- Retirement Benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOPaid SearchSEMKPI managementProject managementCampaign reportingAnalyticsData AnalyticsDigital MarketingAdvertising
Soft skills
CollaborationCommunicationStakeholder educationVendor managementPerformance analysisStrategic planningOptimizationDetail-orientedProblem-solvingTime management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Digital MarketingBachelor’s degree in AdvertisingBachelor’s degree in CommunicationsBachelor’s degree in Information SystemsBachelor’s degree in Data AnalyticsBachelor’s degree in Computer Science